google my business

3 Basic Elements of Local SEO: A Guide for Small Businesses

E-commerce is considered the new normal, so your search ranking is crucial to the success of your business. One effective way to increase your ranks on search engines, particularly to users searching for your product or service in your locality, is through local SEO. 

Reaching out to your local audience is vital, especially in this digital age. Keep in mind that most consumers use their mobile devices to seek services or purchase items. With local SEO, you increase your chances of making your business stand out and driving traffic to your brick-and-mortar store or website through leads. To get your expected results, here are the basic elements to remember when ranking locally on Google:

On-page SEO

On-page SEO is one of the most overlooked components of SEO. It is the practice of optimising your web pages to rank them higher and gain more relevant traffic. The website should optimise the keywords, URL structure, meta titles, meta descriptions, headers, subheadings, sitemap, and linking.

Note that Google constantly updates its algorithm to better understand the searchers’ intent and deliver search results that address their needs. As the algorithm changes, your website has to keep up with it. This is why on-page SEO is essential. It helps search engines analyse your website and its content to identify if the users’ search queries are relevant to your site. Without it, your site could miss out on incredible opportunities to rank for search queries that are specific to your business and might even get pushed down by your competitors on search results.

Local directory listings

Listings in local directories can help boost your search engine rankings. You have to list your important business information on multiple local directories. This includes your business name, address, contact number, and website. Although this seems like an outdated strategy, it can still be effective as long as your listings are included on reputable websites. 

When using this tactic, never spam local directories to prevent getting disciplinary measures from Google’s algorithm. Also, don’t forget to ensure your contact information are consistent across all directories.

Google My Business

Google My Business is a vital part of local SEO. Here, you can post local business listings on Google. You can also include directions to your store, photos, phone number, email, and business reviews. It even lets your business be listed on Google Maps, making your business even more accessible to your target audience. 

Use Google My Business to boost the visibility and effectiveness of your Business Profile. With this platform, you can engage with customers, gain key insights on your local search performance and audience, and showcase your business. 

You can also help your Business Profile rank on local search results by incorporating keywords into it and performing other optimisations. If you need further assistance, partner with an established SEO agency.


An excellent local SEO strategy helps your business to be more competitive and thriving on a local level. Therefore, local SEO is vital if you have a small business and prioritise targeting your local area. Because of this, remember the basic elements listed in this guide and consider leaving the task to a digital marketing agency to ensure it is done professionally.

Start ranking locally on search engines by teaming up with DigiTech, a reputable local SEO company. Aside from SEO, we offer website development services, marketing automation, social media management, SEM, and web analytics. Contact us today for a free consultation!