All posts by bob_croft.

Marketing Automation Blog

Email Marketing VS Marketing Automation

We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they’re one and the same. But they actually meet very different business needs. Likewise, you may…
Customer Experience Automation is here

What is Customer Experience Automation?

Customer Experience Automation (CXA) is the ability for automation to customize itself to every individual customer—so you can get better results from the same amount of work. When you create next-gen automation, you create a…