Category Archives for Marketing Automation

Will marketing be automated?

Will marketing be automated?

We are living in the age of automation. An ever-expanding set of processes can benefit from automated platforms which save time and improve efficiency. And marketing is certainly no exception. In this blog, we look…
Marketing Automation

How to implement marketing automation

The versatility of social and digital media marketing is a boon and bane to businesses. On the one hand, businesses stand to gain from the reach as well as precision it facilitates; on the other,…

Troubleshooting email deliverability issues – a step by step guide

When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! To make sure you can troubleshoot and fix problems with email deliverability quickly and…

What is an IP reputation and how does it affect your business?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this…

Marketing Automation Platform (MAP) – how to choose the one?

What is marketing automation platform (MAP)? Marketing automation platform (MAP) is a software to automated marketing activities. The platforms normally provide automation features across email channels, social media, lead gen, direct mail and digital advertising…

Learning from your inactive email customers

A friend shared his experiences as a customer of the Netflix to explain that marketers will not only need to learn from your active customer in your email channel but also inactive customers as well. With…
Marketing Automation Blog

Email Marketing VS Marketing Automation

We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they’re one and the same. But they actually meet very different business needs. Likewise, you may…
Customer Experience Automation is here

What is Customer Experience Automation?

Customer Experience Automation (CXA) is the ability for automation to customize itself to every individual customer—so you can get better results from the same amount of work. When you create next-gen automation, you create a…