Category Archives for Marketing

Marketing Automation Platform (MAP) – how to choose the one?

What is marketing automation platform (MAP)? Marketing automation platform (MAP) is a software to automated marketing activities. The platforms normally provide automation features across email channels, social media, lead gen, direct mail and digital advertising…

What are the Most Effective Influencer Marketing Strategies?

Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with…