Category Archives for Marketing

social media apps on a smartphone

Debunking These Social Media Management Misconceptions

The overabundance of information in social media has created a fog of uncertainty about what is real, fake, or no longer true. With social media evolving at such incredible rates, it is quite easy to…
Will marketing be automated?

Will marketing be automated?

We are living in the age of automation. An ever-expanding set of processes can benefit from automated platforms which save time and improve efficiency. And marketing is certainly no exception. In this blog, we look…
WordPress

How to make a website

Do you need to create a personal or professional website but aren’t sure what steps you need to take to complete one? Follow the step-by-step guide below to make the process easier! Step 1: Create…
Marketing Automation

How to implement marketing automation

The versatility of social and digital media marketing is a boon and bane to businesses. On the one hand, businesses stand to gain from the reach as well as precision it facilitates; on the other,…

Troubleshooting email deliverability issues – a step by step guide

When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! To make sure you can troubleshoot and fix problems with email deliverability quickly and…

What is an IP reputation and how does it affect your business?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this…

Marketing Automation Platform (MAP) – how to choose the one?

What is marketing automation platform (MAP)? Marketing automation platform (MAP) is a software to automated marketing activities. The platforms normally provide automation features across email channels, social media, lead gen, direct mail and digital advertising…

What are the Most Effective Influencer Marketing Strategies?

Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with…