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Dwell Time and SEO: Developing Better Conversion Rates

Search engine optimisation or SEO is a tricky game but as a business owner, you’re probably aware of how important your business ranks high in search engine results. Not only will you have better online visibility, ranking higher gives you more control over what people think about your brand since it improves your online reputation and your reach. 

When it comes to SEO principles, there is a flood of elements you need to track, manage, audit, and improve. These elements may include your organic traffic, bounce rate, time on page, customer’s session duration, page speed, and dwell time. With that in mind, which one should you really prioritise?

Seeing that SEO can be quite challenging for business owners, many rely on the help of reputable local SEO companies. This way, you’ll get to rest well knowing that your brand is following the right SEO techniques and principles to help your business flourish in a saturated marketplace.

Dwell time has been a big topic in the SEO community for a hot minute, and many consider that a customer’s dwell time plays a huge role in Google ranking’s algorithm. But even with expert discussion, not many agree with this claim. 

With that being said, let’s dig deeper into what dwell time is, how it can help your SEO efforts, and if it can develop better conversion rates for your brand. 

Dwell Time, Bounce Rate, and Time Spent on Page: What’s the Difference?

The difference between dwell time, time on page, and bounce rate is incredibly thin. This is why there are common misconceptions about these metrics, but knowing their differences can help develop your SEO strategies. 

  • Dwell Time: Referring to the duration of when a user clicks on search results and returns to the same search engine results page is dwell time. This user- and SERP-based metric helps calculate your click-through rate, user engagement, and session duration.
  • Bounce Rate: Another concept of SEO that you should note is the bounce rate. Here, you take note of the percentage of people who visit your page and leave without taking action. When you have a high bounce rate, chances are you have a poor website user experience.
  • Time on Page: This concept focuses on the time spent on a page by an online user. With this, you get to know if the user interacts with your content, allowing you to check if your content is valuable. 

Seeing that it’s hard to distinguish these concepts if you’re not an SEO professional, it’s best to work with credible local SEO companies to ensure that all principles are in place. 

Why Knowing Your Dwell Time Is Important

There are a bunch of reasons page visitors leave your websites, such as a spammy website, misleading content, poor design or unoptimised website, too many pop-up windows, and more. 

With the help of dwell time reports, you can determine how long it takes for a customer to stay on a page and if it gives the user interest. Besides that, dwell time allows you to check if your content is relevant and of high quality, enabling users to stay longer on the page before returning to SERPs.

The Bottom Line: Dwell Time Reports Can Be Good for Your SEO Campaigns

If you want to know if your SEO efforts are making a dent in your online campaign, there are a bunch of elements you need to consider. One of the most important principles you need to note is your user’s dwell time. 

Seeing that it plays a huge role in your business’s strategies and decisions, it’s best to work with credible local SEO companies to ensure that you’re making the right changes to help your brand flourish in the digital marketplace. 

How Can We Help You?

Are you looking for a local SEO company to collaborate with? Check out DigiTech Australia. 

We are an integrated digital marketing agency that offers exceptional marketing automation, web development, social media management, SEO, SEM, and analytics services.

Let’s start working on reaching your business goals today!

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