marketing automation

Overcome These 4 Challenges with Marketing Automation

Growing your online business is not as easy as setting up a website and going live. When it comes to gaining more visibility on the internet, getting more views and clicks, and attracting customers, it will take more than just hiring the help of a web development firm. Furthermore, it will take more than posting and sharing on social media to get the ball rolling! So if you want a life hack, we have two words for you: Marketing Automation.

Marketing automation is a new technology that serves you all-in solutions for your marketing needs. This process taps into multiple channels so that your campaign gains a broader reach, be it in email marketing, web forms, surveys, social media, and so much more. 

To emphasise how useful it is, here are the common challenges you’ll be able to solve with it:

Challenge #1: Lack of Customer Interest

There’s no exact formula for turning potential customers into sure buyers. With such a high level of competition in today’s modern world, audiences are also more intelligent when knowing and finding the value of their money. 

But now, with marketing automation, crucial information about your brand and your product can quickly reach potential customers through multiple channels. Hence, you complete the journey of your customer experience!

Challenge #2: Engagement Inconsistencies

It’s not just all about having paying customers. Through time, you must understand that earning returning customers means you’ve established customer loyalty—and with your loyal customers comes their network of friends, family, and co-workers who may also become paying customers! 

With marketing automation, you’re able to maximise your communication tools. For example, you can customise messages through SMS and email subscriptions, which can help you form a strong bond with your consumers!

Challenge #3: Marketing Inadequacies

Building a brand and growing a company can be intimidating in such a fast-paced environment. It’s easy to fall behind simply because of the large amounts of time spent on everyday tasks. With marketing automation, you can successfully cut that time by fulfilling a routine! This process aims to increase efficiency as it directs you to focus on the hottest leads.

In gaining new and accurate information about your target market, you can work better across your team collaborations. Marketing automation also gives you more headspace and brainpower to achieve marketing alignment whenever necessary!

Challenge #4: Generate More Sales and Revenue

Marketing automation services utilise various technologies to generate more sales and earn consistent revenue, such as a CRM solution like Microsoft Dynamics 365. This is just one of the tools that give you insightful data on brand and product performance, as well as consumer behaviour. Moreover, email marketing platforms can track prospects and their buying cycle. With these tools, you can gauge the effectiveness of your respective campaigns and learn the different steps to take to improve results.


A fast-paced digital world means the environment is constantly changing and constantly evolving. To keep up with the times, one should pick up the newest technological innovations, like marketing automation. In doing so, everyday life does not only get easier, but it also allows businesses to achieve substantial growth. In facing these challenges, perhaps it’s time to take risks and open the doors to new possibilities.

Are you looking to work with a digital marketing agency in Australia to help you with your marketing automation efforts? DigiTech Australia is a digital marketing firm that guarantees strategies that work. Offering marketing automation, web development, social media management, and SEO and SEM services, this is a team that will show you measurable differences and fast results. Get a FREE consultation today! Give us a call at +61 (0)2 8488 1988 or email us at