WE ARE BEST Marketing Automation
Marketing Automation What Is Marketing Automation?
Marketing automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like.
With the right technology and processes in place, you can shift your marketing efforts from one-on-one to one-to-many. Consider, for example, the checkout lanes at your local grocery store. Before the checkout process was automated, a cashier was needed to assist each customer at checkout.
When automation is added to the equation in the form of self-checkout stations, one cashier can oversee multiple stations. As a result, checkout bandwidth increases.
So automation uses technology to optimize human performance in a way that scales your business. It’s you with 200 hands instead of 2. Cool, right?
Marketing automation Why should you be Interested?
Marketing automation is the process of using technology to continuously execute your marketing strategy. By automating functions like lead generation, lead and customer engagement, and deal closing, you can scale your business to touch even more contacts.
marketing automation Research
According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue. Pretty impressive, right?