Tag Archives for digital marketing

Marketing Automation Platform (MAP) – how to choose the one?

What is marketing automation platform (MAP)? Marketing automation platform (MAP) is a software to automated marketing activities. The platforms normally provide automation features across email channels, social media, lead gen, direct mail and digital advertising…

Learning from your inactive email customers

A friend shared his experiences as a customer of the Netflix to explain that marketers will not only need to learn from your active customer in your email channel but also inactive customers as well. With…
Marketing Automation Blog

Email Marketing VS Marketing Automation

We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they’re one and the same. But they actually meet very different business needs. Likewise, you may…