Tag Archives for email marketing

Troubleshooting email deliverability issues – a step by step guide

When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! To make sure you can troubleshoot and fix problems with email deliverability quickly and…

What is an IP reputation and how does it affect your business?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this…

Marketing Automation Platform (MAP) – how to choose the one?

What is marketing automation platform (MAP)? Marketing automation platform (MAP) is a software to automated marketing activities. The platforms normally provide automation features across email channels, social media, lead gen, direct mail and digital advertising…

Learning from your inactive email customers

A friend shared his experiences as a customer of the Netflix to explain that marketers will not only need to learn from your active customer in your email channel but also inactive customers as well. With…
Marketing Automation Blog

Email Marketing VS Marketing Automation

We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they’re one and the same. But they actually meet very different business needs. Likewise, you may…