The versatility of social and digital media marketing is a boon and bane to businesses. On the one hand, businesses stand to gain from the reach as well as precision it facilitates; on the other,…

When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! To make sure you can troubleshoot and fix problems with email deliverability quickly and…

What is marketing automation platform (MAP)? Marketing automation platform (MAP) is a software to automated marketing activities. The platforms normally provide automation features across email channels, social media, lead gen, direct mail and digital advertising…

A friend shared his experiences as a customer of the Netflix to explain that marketers will not only need to learn from your active customer in your email channel but also inactive customers as well. With…

We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they’re one and the same. But they actually meet very different business needs. Likewise, you may…

Customer Experience Automation (CXA) is the ability for automation to customize itself to every individual customer—so you can get better results from the same amount of work. When you create next-gen automation, you create a…