Digital marketing has become an essential part of any business’s efforts to get the word out about their products and services, but it does come with its own challenges. For one, it does have a lot of moving parts that can become difficult for just one person or even a team to manage. Some digital marketing strategies employ some tedious, repetitive, and time-consuming tasks, but all that can be remedied by marketing automation solutions.
What is Marketing Automation?
Marketing automation is the practice of using software to manage repetitive marketing tasks. It basically empowers marketing teams to do more with less. By combining the use of autonomous software and marketing processes, you can simplify all your marketing efforts and focus on other, more important tasks. Some examples of automation include:
- Collecting customer data based on their activities with your website and targeting content and messaging
- Sending weekly or monthly email newsletters at a specific time for your subscribers
- Sending out reminders for customers that abandon their carts
- Sending an SMS message containing a discount for a customer’s birthday
- Scheduling content and posting to social media channels
These tasks seem simple enough, but they do take minutes to a couple of hours for a person to complete them on their own. Only through automated software can marketers handle the tasks within seconds.
Why Use Marketing Automation?
There are many advantages of using marketing automation platforms as part of your digital marketing campaign. The amount of time alone that you can save makes it all the more worth it to invest in. Here are some of the reasons why automation is crucial for your business.
1. Save Time
As mentioned above, the most significant benefit of using automation tools is to save time and effort when doing repetitive tasks for your campaign. Setting up the software should be easy enough as developers usually provide demos, video tutorials, and even training on how to use their tools. An automation tool can be programmed to send emails, messages, or other types of communication to thousands of users with just a click of a button. It provides flexibility while handling it as efficiently as possible, which saves time as it continues to do these things.
2. Reduce Hiring and Other Costs
If you want your campaign to be effective and efficient, having too many people working on them isn’t the answer. Instead of hiring a lot of people to go through all those messages and posts, your automation software can handle most of the work. This eliminates the need to hire staff, which in turn reduces your costs. This doesn’t mean you should fire your employees. Instead, you can use your team members and their time much more effectively.
3. Collect More Accurate Data
Any good automated marketing software should be capable of collecting data accurately and efficiently. They’re not just suitable for sending messages, they can also collect information and put it all in one place. All those data from your leads and customers can easily help you reach your goals as they can be used to fine-tune your marketing strategies.
Digital marketing is here to stay, so you might as well find ways to do it more efficiently. Automation has become the lifeblood of every business environment as it gives them the flexibility to do more for less.
DigiTech Australia is an integrated marketing agency offering web development, social media management, SEO, and marketing automation solutions. Our dynamic approach to digital marketing can help you drive more traffic, manage leads, and convert more customers. Contact us today for a free consultation.